In today’s world of email, social media networking and doing almost everything online, there is still a place in every marketing strategy for direct mail campaigns. It is a cost effective way of targeting your potential audience or even a current client database and getting your message across in a clear and concise way.
Pitching your products or services to someone whether it is face to face or online takes time, and you may only sell one product or service. By designing a tailor-made mailing document you can produce a real marketing tool with which you can reach a larger audience in one hit and really help drive sales.
Most direct mail campaigns are targeted and sorted, for example to include certain industries which may not be interested in your product or service. By pinpointing your intended recipients and excluding those not required, you are able to restrict the use of resources to those who are most likely to be interested.
Direct Mail campaigns are easy to track and are one of the simplest marketing projects to manage and you can quickly gain an idea of how effective it has been, for example by measuring the number of sales to returns for each postcode used.
Direct Mail campaigns are still relatively inexpensive, and more importantly of course, they work! Here at UK Netpoint Ltd, we are able to offer substantial postage discounts due to our links with various mailing solution providers.
Finally, the last thing to remember is that emails can easily just be marked as “spam” and social networking can sometimes just be deleted. With Direct Mailings, the intended recipients have something that is addressed to them personally and should grab their attention providing something that they can read and indeed go back to. All you need to do is design something that grabs their attention which entices them to contact you and get the ball rolling!
We use UK Netpoint Limited for the fulfilment and printing services they offer. We have a 2 weekly posting of an amount varying between 35 and 40 thousand. UK Netpoint fulfil our brochure and then personalise the addresses we require to the front of the envelopes.
UK Netpoint also purchase relevant envelopes for the job, store all stock for the coming year in their warehouse and undertake all relevant paperwork and tracking of postcodes each month making it easy for CQS to track where the marketing campaigns are going. We would have no hesitation in recommending UK Netpoint as a Mailing House to local businesses and beyond.”
Adam Brown, Certified Quality Systems Limited